This unit applies to all personnel engaged at senior levels in agricultural, horticultural and rural support enterprise activities.

ELEMENT

PERFORMANCE CRITERIA

1. Analyse the industry sector

1.1. Knowledge of one's own and related industry sectors, products, equipment, supply chain, organisations, people, resource management processes and policies, work practices, legislation and regulations is developed and maintained.

1.2. Opportunities for participation in relevant organisations are identified and undertaken.

1.3. Likely sources of credible information are identified and accessed as required.

1.4. Relevant historical events, sensitivities and positions of people involved are recalled and applied.

1.5. State, territory, national and international issues are analysed for their relevance to the industry and impact on one's own enterprise.

2. Assess new developments for impact on enterprises and industry sector

2.1. Industry research and development information is sourced and evaluated for relevance to enterprises and to industry sector.

2.2. Risks and opportunities of new developments in industry processes, technologies and quality/environmental requirements are evaluated.

2.3. Emerging stakeholders and interest groups are identified and assessed for their potential benefit or impact on one's own enterprise and industry sector as a whole.

2.4. Trends in production, marketing, resource management and research are analysed.

2.5. Potential impacts of proposed government initiatives are identified and assessed for significance.

2.6. Success and failure of relevant or related initiatives in other industries or enterprises are assessed for their relevance.

2.7. Changing community and customer beliefs, attitudes and expectations are monitored.

3. Report on new developments

3.1. Evaluated research information is integrated in the enterprise/industry sector planning processes.

3.2. Research information is shared with others and opportunities for cooperative approaches are explored and encouraged.

3.3. Implications for use of research information are considered in a wider context with other producers, associates or colleagues.

3.4. Document a report on new industry developments.

Required skills

research and analyse industry developments

working with others to trial and implement R and D outcomes

use literacy skills to fulfil job roles as required by the organisation. The level of skill may range from reading and understanding documentation to completion of written reports

use oral communication skills/language competence to fulfil the job role as specified by the organisation including questioning, active listening, asking for clarification, negotiating solutions and responding to a range of views

use numeracy skills to estimate, calculate and record complex workplace measures

use interpersonal skills to work with others and relate to people from a range of cultural, social and religious backgrounds and with a range of physical and mental abilities.

Required knowledge

appropriate avenues to disseminate industry sector information to a range of stakeholders

correct names and terminology relevant to one's industry sector

credible sources of information

key industry development and promotion programs relevant to one's industry sector

roles and responsibilities of stakeholders and organisation's relevant to own industry sector

supply chain for industry sector enterprises.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

The evidence required to demonstrate competency in this unit must be relevant to workplace operations and satisfy holistically all of the requirements of the performance criteria and required skills and knowledge and include achievement of the following:

critically evaluate information and research findings of relevance to enterprises and industry sector

integrate research and development into enterprise planning

evaluate the potential of research proposals with other producers, associates or colleagues

document a report on new industry developments.

Context of and specific resources for assessment

Competency requires the application of work practices under work conditions. Selection and use of resources for some worksites may differ due to the regional or enterprise circumstances.

The range statement relates to the unit of competency as a whole.

Developments may include:

processes

technologies and quality/environmental requirements

issues in production

marketing

resource management

research.

Unit sector

Work

This unit contains employability skills.